Humble beginnings seldom pay. But E Saraht Babu will not buy that. This 28 years old, who sold idlis with his mothers in the slum they lived, is living proof that if you have convicted, the sky's the limit. From a slum in Chennai to the Chemical Engineering at BITS Pilani and then IIM-A, Life taught babu that "Nothing beats the practicality of simple, uncomplicated business idia". Babu turned his alma mater into his market[lace, in the form of an eatery in IIM-A, soon followed by BITs, Pilani. Money was hard to come by. Yet, he put in his hard earned Rs. 2000 to set up the base for what is today Food King Catering business, with a daily turnover of around 1.1 lakh. "You don't money, but the will to succeed. A positive attitude, focused and creative approach and the right aptitude helped me to achieve my life's goal", he says